
ETHICS IN EVERY DECISION, IMPACT IN EVERY ACTION.
Embedding ethics into the DNA of leadership transforms businesses into dynamic forces for good—enhancing the systems we are part of and setting a living, evolving standard of excellence.
In today’s rapidly evolving business landscape, developing ethical intelligence is both a necessity and a strategic imperative. Tibetan Buddhist psychology reveals our inherent potential to be a force for good. By integrating this ancient wisdom with modern science, our approach starts with inner transformation, leading to ethical behavior. This method goes beyond the static guidelines, making ethics a dynamic, living process. Ethical intelligence empowers leaders to embed ethical principles into every aspect of their actions, speech, and thought. This ongoing evolution enhances decision-making, fosters moral clarity, and navigates complex dilemmas with integrity and compassion. By incorporating these practices into your business, you not only uphold the highest standards of ethical excellence but also drive meaningful, sustainable impact and set new benchmarks for success.
Ethics in Business
Ethics Advisory
Ethical advisory offers essential guidance on embedding ethical principles into leadership practices. It assists founders in navigating complex ethical dilemmas and cultivating a culture of high ethical ambition within their organization. By providing tailored advice and support, ethical advisory services empower founders to make informed decisions that align with both organizational values and societal expectations.
Ethical Excellence Program
An Ethical Excellence program is essential for cultivating a culture of integrity and accountability within your organization. It integrates ethical principles into all aspects of your operations, guiding decision-making and behavior. By prioritizing ethical excellence, you build trust and credibility, driving long-term success and resilience in today’s complex business landscape.
Keynotes
Curious about how Ethical Intelligence can transform your organization and enhance leadership? Michelle de Bruijn offers profound insights into the importance of ethical intelligence in the age of AI, and she can also delve into topics like ancient wisdom, modern science, and innovative leadership in a separate keynote. Please reach out to learn more.
The Fourfold Effect of Developing Ethical Intelligence
1. Inner Transformation
Ethical intelligence begins with developing the leader's consciousness, enhancing both impact and personal well-being. By cultivating integrity, self-awareness, and ethical decision-making, leaders set behavioral standards and inspire motivation within the organization.
2. Cultural Transformation
Our environment shapes behavior, and with an ethical leader providing guidance, the culture is established. Cultivating an Ethical culture inspires employees to develop ethical ambitions and decision-making processes, driving them to create value for both the business and the broader world.
3. Organizational Transformation
An ethics-driven organization aligns its values with its operations, striving for excellence. This boosts its reputation and drives sustainable success, influencing broader systems and attracting partners, employees, and customers committed to meaningful change.
4. Global Impact
The ripple effect of ethical practices extends globally, shaping industry norms and driving societal change. Prioritizing ethical standards enhances an organization’s practices, inspires others, and amplifies collective impact on society and the environment.
Featured in Davos
Our founder, Michelle de Bruijn, spoke at the Chief Sustainable Officer Awards Gala ‘24, hosted by Futur/io during the annual World Economic Forum in Davos. She shared her approach to ethics and her role in the ethics committee at the startup Tree.ly.